In today's competitive digital landscape, it's more important than ever for businesses to find new ways to reach and engage their target audience. Blogging is a powerful tool for building brand awareness, establishing thought leadership, and driving traffic to your website. But did you know that featuring your blog content in PPC advertising can help you expand your customer base and increase sales? Here are some of the benefits of combining your blogging efforts with PPC advertising:
Fresh content serves a dual purpose: If you’re already writing and updating content for your blog, utilizing those posts in paid ads is just an added benefit. You don’t necessarily need to come up with something sales-y or PPC specific; you can just grab existing articles or listicles and incorporate them into your paid campaigns. This eliminates duplicative effort but still allows for the following gains:
Reach a wider audience: While your blog may have a loyal following, there are likely many potential customers who have not yet discovered your brand. By featuring your blog content in PPC ads, you can target a wider audience of potential customers who are already searching for information related to your products or services. This can help you reach new customers who may not have found you otherwise.
Increase brand retention: PPC ads are highly visible and appear at the top of search engine results pages and on popular websites. By featuring your blog content in PPC ads, you can increase your brand's visibility and make it easier for potential customers to find you. This increased visibility can also help build brand awareness and establish your business as a thought leader in your industry.
Drive traffic to your website: By featuring your blog content in PPC ads, you can drive traffic to your website and increase the chances of converting visitors into customers. This is especially effective when your blog content is relevant to your products or services, as it can help educate potential customers and guide them toward making a purchase, even as you reach them earlier in their journey.
Improve your conversion rates: PPC advertising allows you to target specific audiences and customize your messaging to meet their needs. By featuring your blog content in PPC ads, you can provide valuable information that helps potential customers make informed purchase decisions. This can improve your conversion rates and lead to more sales, especially if your non-paid channels are struggling.
Maximize your marketing budget in the mid-funnel: PPC advertising allows you to control your budget and pay only for clicks or impressions. By featuring your blog content in PPC ads, you can ensure that you're getting the most out of your marketing budget and maximizing your return on investment, given that you’re reaching someone who’s likely asking a question rather than searching directly for a product or service.
In conclusion, featuring your blog content in PPC advertising is an effective way to expand your customer base and increase sales. By combining your pre-existing blogging efforts with targeted PPC ads, you can reach a wider audience, increase brand visibility, drive traffic to your website, improve conversion rates, and maximize your marketing budget. So, if you're not already incorporating PPC advertising into your marketing strategy, it's time to start!